Job Description

Social Media Specialist

Are you the kind of person who sees a trending moment and immediately thinks, How can we make this about us? Do you dream in memes, live for engagement spikes, and know how to make an organization go viral for all the right reasons?

Finseca needs a Social Media Genius to 10x our brand. Your mission? Take our social presence from solid to unforgettable , turning every post into a conversation starter and every campaign into a must-follow movement.

This isn’t just about scheduling posts—it’s about creating moments , building a community, and making Finseca the go-to name in financial security. If you’re ready to experiment, break the mold, and make waves, we want you.

Key Responsibilities:

Strategic Social Media Management:

• Develop and execute a comprehensive social media strategy focused on growing followers, driving engagement, and Finseca membership conversions.
• Identify emerging trends and platform opportunities to enhance Finseca's online presence.

Content Creation and Innovation:

• Create, curate, and schedule high-quality, engaging content tailored to each social media platform.
• Develop innovative content series, campaigns, and storytelling strategies that align with Finseca’s mission and resonate with diverse audiences.

Conversion-Focused Campaigns:

• Design and execute social campaigns aimed at driving membership growth and lead generation.
• Use data-driven insights to optimize content and campaigns for maximum conversions.

Community Engagement:

• Build and nurture an engaged online community by actively interacting with followers and responding to comments and messages.
• Leverage user-generated content and foster relationships with influencers and key stakeholders.

Performance Analysis:

• Track, analyze, and report on social media performance metrics, providing actionable insights for continuous improvement.
• Stay updated on platform algorithms and analytics tools to inform strategies.

What You Bring:

• Passion for social media, storytelling, and brand growth.
• Proven experience driving audience engagement and conversions through social media campaigns.
• Creative mindset with a track record of developing fresh and innovative content ideas.
• Ability to analyze data and translate insights into actionable recommendations.
• Strong communication and collaboration skills.

Preferred Qualifications:

• 3+ years of experience in social media management, brand strategy, or digital marketing.
• Knowledge of social media advertising and tools
• Familiarity with financial services or advocacy organizations is a plus.

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