Job Description

The Burnette Agency is seeking an Social Media Manager to work on our client’s social media accounts, measure the data and help with public relations efforts. The Social Media Manager will be responsible for managing the strategy and execution for all social media channels and help to create content for e-newsletters and blogging.

We are looking to establish a positive online presence in an effort to build brand awareness for our clients. This position will work directly under the CEO and work closely with the client.  Candidate must be available for mandatory Monday and Thursday meetings in Atlanta. 

RESPONSIBILITIES WILL INCLUDE:

– Manage day-to-day social media strategy and activities for multiple businesses

– Prepare schedule and post approved content for multiple social networks

– Generate compelling content that will effectively reach target markets

– Understand each individual client, the message they are trying to send, and the target market that will be used to portray that message

– Generate compelling content that will effectively reach target markets

– Understand each individual client, the message they are trying to send, and the target market that will be used to portray that message

– Compose two blog posts per week

– Performing social media audits and sending weekly/monthly reports to clients

– Understand social media data 

– Understand social media advertisements 

– Helping with Public Relations efforts for specified clients 

– Corresponding daily with the Social Media Manager and Owner and regularly sharing feedback and insights. This includes impeccable communication skills over email and replies in a short amount of time.

– Attending meetings with clients to better understand each client’s need on a monthly basis

– Actively networking The Burnette Agency

– Actively researching and prospecting for new opportunities in all market segments

– Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

– Create newsletters for clients

– Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).

– Create and manage promotions and Facebook ad campaigns.

– Creating content calendars for each client

– Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Responding to comments in a timely manner.

– Instagram posting for each client

- Other duties as designed

SKILLS:

– The eagerness to start a growing start-up

– Excellent communication skills, i.e. written and verbal, to develop a wide-range of materials; and ability to interact effectively with different target demographics

– Digitally savvy and interested in digital marketing industry and technologies, i.e. latest Pinterest advancement

– Highly organized and prepared

– Ability to multi-task and manage multiple projects effectively—excellent planning, project management, and organizational skills

– Proficiency with Facebook, Twitter, Instagram, Pinterest, LinkedIn and email marketing

– Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies

– Understanding social media advertisements on Facebook and Instagram

REQUIREMENTS:

– Social Media experience and a high level of familiarity with Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest

– Degree in Marketing, Business, PR, or a related field

– Knowledge of Atlanta and surrounding areas

– Must be capable to meet for Mandatory Monday Meetings

– Proficient and active on social media platforms: Facebook, Google+, Instagram, LinkedIn, Twitter and Pinterest

– Basic graphic design work and familiarity with Adobe Suite (primarily Photoshop) and or Canva

– Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate

– Enjoys working in a fast paced environment

– Must have access to Internet, computer & mobile phone

– Adherence to tight deadlines

– Extremely detail-oriented, with clear and proven organizational skills

– Demonstrate genuine curiosity and interest in our clients & their business

How To Apply:

If this sounds like the ideal position for you, please send your resume, equipment list, portfolio and social media links to [email protected]. 

All your information will be kept confidential according to EEO guidelines.

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