Job Description

It’s the sweetest time of year again here at Krispy Kreme! Our 10-week internship (May 27th – August 1st) is designed for students looking to make full use of their talents through a hands-on work experience. During your internship, you will tackle meaningful projects that leave a lasting impact on our organization. This paid internship is a fantastic opportunity for someone eager to unleash their creativity, work in an amazing hybrid-friendly office in South End Charlotte, and learn from the Most Loved Sweet Treat Brand. You’ll also get the chance to contribute to a sweet group project where you’ll create your very own limited time offer collection!

Krispy Kreme’s Customer Engagement Intern will be responsible for supporting the brand’s overall CRM strategy and loyalty program through content development, campaign analysis and ongoing testing. This position helps shape the relationship consumers have with Krispy Kreme through strategic and timely 1:1 messaging while representing the brand tone and voice in CRM. This role will have exposure to shaping the robust digital ecosystem of Krispy Kreme and impact the ongoing improvement of the brand’s loyalty program.

A TASTE OF WHAT YOU WILL BE DOING:

• Support guest engagement through CRM and loyalty tools, data and insights, with a focus on lifecycle campaigns in all U.S. markets
• Support the development of best-in-class CRM content (email, push notifications, in-app, SMS) including brief development, copywriting, message creation, audience segmentation and campaign set-up
• Analyze data and trends to inform CRM and loyalty strategies for delivering against key digital objectives in support of delivering Krispy Kreme’s annual business goals
• Support the development, implementation and analysis of Krispy Kreme’s CRM and loyalty offer testing calendar
• Collaborate closely with brand teams (including retail, eCommerce, Fundraising, Gifting, Merchandise, CPG, etc.) and cross-functional teams (Insights, IT, Operations) to support and implement CRM and loyalty strategies.
• Additional responsibilities may be required based on the needs of the business

YOUR RECIPE FOR SUCCESS:

• Currently pursuing a Bachelor’s degree in Marketing, Communications, Business or other related field
• Proactive, independent, and eager to learn; strong sense of ownership and entrepreneurial spirit.
• Passion for CRM, Loyalty, Digital and user engagement
• Understanding of marketing analytics (Google Analytics and CRM platform tools)
• Strong storyteller with the ability to develop content for all pieces of CRM messaging (copywriting, creative briefing, etc.)
• Passion for and understanding of the ideal digital consumer experience
• Advanced skills in MS Office software (Excel, PowerPoint, SmartSheet)
• Strong critical thinking, analytical, organizational, time management, and interpersonal skills
• Ability to thrive in a fast-paced environment and creatively problem-solve
• Collaborates well with others and is a true teammate with ability to work cross-functionally with brand marketing, creative, insights and IT.
• Experience using CRM and loyalty platforms to create and send campaigns for different message types (email, push, SMS, etc.) is a plus!
• Background in restaurants or retail is a plus!
• Ability to efficiently work in a hybrid (remote and in-office) environment.
• And of course.........LOVE DOUGHNUTS!

WHY KRISPY KREME?

At Krispy Kreme, we focus on Loving Our People, Communities, and Planet.

Loving Our People:

Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here .

Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.

Loving Our Communities:

At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.

In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.

In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.

Loving Our Planet:

We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.

We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at , or on one of its many social media channels, including and .

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