The Category Manager is responsible for overseeing the development and execution of category management programs in partnership with the channel marketing team and relevant stakeholders. This role also leads local and regional new product development and launches, including identifying new product ideas, managing portfolio segmentation and lifecycle, and coordinating commercial launches. The position encompasses gathering and utilizing customer and vertical insights to shape portfolio strategy and build a robust new product pipeline. Collaboration with internal and external stakeholders is a key component of this role.
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