Brand Strategy Intern Job at Krispy Kreme, Charlotte, NC

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  • Krispy Kreme
  • Charlotte, NC

Job Description

It’s the sweetest time of year again here at Krispy Kreme! Our 10-week internship (May 27th – August 1st) is designed for students looking to make full use of their talents through a hands-on work experience. During your internship, you will tackle meaningful projects that leave a lasting impact on our organization. This paid internship is a fantastic opportunity for someone eager to unleash their creativity, work in an amazing hybrid-friendly office in South End Charlotte, and learn from the Most Loved Sweet Treat Brand. You’ll also get the chance to contribute to a sweet group project where you’ll create your very own limited time offer collection!

Krispy Kreme’s Brand Strategy Intern will lead multiple projects designed to drive growth through enhanced content, improved process development, and new door expansion.

A TASTE OF WHAT YOU WILL BE DOING:

  • Develop go-to-market strategies and briefs for new store openings, market expansions, and more.
  • Complete a Fundraising program audit with recommended improvements, including creative, web improvements, and partnership opportunities.
  • Assist with New Store Opening and Market Expansion tasks and execution.
  • Develop a Local Marketing Playbook and turnkey LSM assets to support local teams.
  • Gift card research and program development, including a competitive audit.
  • Merchandising Competitive Audit and Holiday 2025 Recommendation

YOUR RECIPE FOR SUCCESS:

  • Rising Junior, Senior, or graduate student in Marketing, Business Management, Communication, or similar areas of study.
  • Demonstrated experience in successful project management.
  • Skill in managing marketing campaign processes.
  • Strong knowledge of Excel, PowerPoint, Word, etc.
  • Strong analytical mindset.
  • Strong communication skills (written & oral) with attention to detail.
  • Proven ability to execute multiple projects simultaneously.
  • Ability to engage and work with cross-functional partners across the organization.
  • Ability to interface comfortably and effectively across multiple levels of the organization.
  • Strong organizational skills with the ability to manage multiple tasks, shift priorities, work under tight timelines, and react quickly to take advantage of real-time opportunities.
  • Ability to efficiently work in a hybrid (remote and in-office) environment.
  • And of course… LOVE DOUGHNUTS!

WHY KRISPY KREME?

At Krispy Kreme, we focus on Loving Our People, Communities, and Planet.

Loving Our People:

Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here .

Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.

Loving Our Communities:

At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.

In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.

In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.

Loving Our Planet:

We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.

We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at , or on one of its many social media channels, including and .

Job Tags

Holiday work, Work experience placement, Internship, Local area, Remote job, Shift work,

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